The book explores the intricate world of strategic management. Blending theory with
practical examples, the authors provide a systematic framework for strategic decisionmaking.
The book is divided into two parts. It begins by exploring the perspectives of
strategic analysis, examining the firm’s “current situation” and “evolutionary” perspectives,
as well as the “objective reality” and “subjective perspective”. These interconnected
perspectives require different analytical approaches to understand the firm’s
present state and the process of change. The second part, entitled “The strategic map:
the areas, the pathway and the objects of analysis”, delves deeper into specific areas of
strategic analysis. It focuses on the current state of the firm (today’s firm), emphasizing
the importance of understanding its resources, products, markets, activities, and stakeholder
relationships. The quality and effectiveness of the strategic model’s implementation
are also evaluated, serving as a tool for critical reflection and improvement. The
book further explores strategic change processes, the values and identity of the firm,
performance evaluation, and corporate governance and internal control system. Suitable
for newcomers and professionals in corporate strategy and governance, this book combines
theory and practical examples to enhance understanding.